Investor Presentation – Powerful PowerPoint Pointers

In an earlier article entitled, “The Investor Presentation – Your Chance to Set The Hook”, I talked about the importance of making an effective, compelling investor presentation. I mentioned that an investor presentation was an opportunity to make a great first impression, establish credibility and create trust. Today I would like to pass along some pointers that will help you do that. And remember, these pointers don’t just apply to investor presentations, they apply to any presentation.

Your slides should be used only for the purpose of supporting your verbal remarks. Your slides should not draw attention away from you. Again, they should support you, not complete with you for audience attention.

The best way to accomplish this is to keep the slides simple. Limit each slide to 3-4 bullets, use fonts that are large enough to be seen from a distance and contrast with the background of the slide.

Use as few words as possible on each slide. Try not to use industry specific jargon. You do not want to confuse your audience or leave them wondering what you are talking about.

It is important to use graphs, charts and images, but use them selectively. You will not achieve any of your business goals simply because of how clever you are at creating graphically pleasing PowerPoint slides. Also, don’t forget that the slides should be easily printable on a black and white printer.

Put energy and passion into your presentation. Have fun and relax and make your audience feel at ease. We are hard wired to enjoy a story. We’ve been listening to stories since we were born. So, use the presentation to tell a great story about your business. Try to concentrate on the 3-4 most important issues you want to discuss. Don’t try to do too much.

From Negotiator to Successful Negotiator In 5 Steps

I was never a good negotiator and in my junior days I simply hated negotiating. I used to laugh at my mother, who by the way is a master negotiator, for negotiating to the bone. Anytime we went into a store for a purchase, she’d negotiate, and I’d walk away in embarrassment.

“Give me your best price on this….” and “I’ll pay cash and you take the taxes off..” were some of the classic lines she used. Some sales people wouldn’t give in, that’s until she turns around and pretends to be walking out the store, only to get chased down and given what she negotiated for.

Eventually through the years I became wiser and started to get more comfortable with negotiating. Bigger purchases like furniture, cars and my first home really did put me in the driver’s seat of negotiating and gave me enough courage to become a more comfortable negotiator.

Finally I started my own cleaning business and had no choice but to negotiate contracts, pricing and schedules with customers. I learned to cut the best deals possible for my business through persistence, honesty and most importantly confidence.

Most people think of negotiating as a fight where you defeat your opponent by getting the better of the deal, however it’s anything but that. The best deals are those that are fair to both sides, so they can be can be renewed again and again. This is called repeat business, and if you think back to Marketing 101, it’s referred to as the “80/20 Rule”.

In spirit of negotiating and becoming better negotiators, whether you’re negotiating for your business or for your new furniture purchase, here are five steps to masterful deal-making.

1. A Humble You Goes A Long Way

Put your ego aside and just be humble. Stop trying to be that “tough” guy character. One of the toughest parts of negotiating any deal is to be humble but firm at the same time.

If you’re a business owner, customer will purposely try and get the better of you. They want to see you flop. Don’t give in, stay the course and just be you.

We’re all human after all, so respect the positions of the other people involved in your negotiations. Express genuine respect for the other parties and what they have accomplished, even if you don’t really mean it.

2. Know Your Value

If you’re a business owner knowing your value is tres important. What can your business do to help your customer? What do you do differently versus your competition? These are some of the questions you should be able to answer instantaneously.

While you can’t know every possible result that the other party would want, be sure to understand what your offer can do for them. This means researching all the ways that your business, product and/or service can help your customer, whether it is solve their problem, increase earning potential, or simply make life more convenient and enjoyable.

3. Create A Personal Relationship

A sales rep that I work with in my day job has a very interesting approach to all of his customers versus the rest of sales staff. He works immensely on creating a personal relationship.

Often his conversations with new and existing customers begin around topics of fishing, golfing, family, kids, the kids hockey, life at home, travel and anything else that he shares a common interest with the party.

After spending a little while and building up the relationship, he’ll flip back to selling, often by asking “By the way Joe, you called about this product….” And by now he has the customer holding onto every word he says. Why? Simply because he installed trust trough building a personal relationship.

4. Finesse

No matter how large or small your potential customer may be, reaching deals requires finesse-the combination of poise and diplomacy where skill and natural ability meet.Finesse really means stepping outside of your comfort zone and thinking outside of the box.

Finesse is most effective when there is a comfort level between two parties, and a mutual interest at hand. For top sales people finesse comes naturally, unfortunately for most of us, including my self, it just doesn’t come naturally. However, not all is doomed, a little work on developing your charm and creativity will get you all the finesse you need.

5. Swagger

A little swagger can go a long way. Swagger is all about you being you and different from everyone else. It’s something that others remember you by, not so much for what you do, but rather how you do it. Swagger is about being commanding and authoritative without being arrogant or pretentious.

Swagger is showing off your success and fearlessness without ever compromising your integrity or general likability.

Reader, what do you think makes President Obama so successful?

Answer: Swagger


Personalized Baby Shower Gifts Are Brilliant Presents For the Infants

Baby showers are great occasions where mom-to-bes will be showered with lots of baby gifts. Some guests may present gift items just for the baby alone, while some brings presents for the expectant parents. But whatever you want to give, personalizing it would really be a great idea and highly appreciated by the happy family.

Baby shower gifts are now available in different choices. They are often come in cute designs and themes. Both local and online stores carry a wide variety of baby shower gifts, which can be personalized depending on the buyer’s choice. Speaking of which, personalized baby shower gifts are probably the most favorite gifts given these days. Many moms as well as givers find these personalized items more special and memorable, not to mention they are much cheaper than those branded ones.

If you are wondering where to purchase personalized baby shower gifts, well, look no more because you can now purchase them without going out to local shopping malls. Anyone who has Internet access can now order whatever they want to have online. So, if you are a give who wants to purchase personalized baby shower gifts easier and faster, just simply browse the Internet then start searching. There are thousands of websites that are selling different choices of baby items, which can serve as baby shower gifts to an upcoming infant. But make sure you are finding those that can be customized, since you want to present personalized gifts.

Personalized baby shower gifts can be anything, from the smallest infant accessories to big nursery furniture. And if you want to surprise the parents-to-be, feel free to do so. There are also great choices of gifts for parents that can pamper them, because parents need to relax too! There are also excellent ideas that can guide new parents, especially on raising their new baby like parenting guide books and the likes.

Personalized baby gift baskets are also a top choice when it comes to baby shower gifts. You can present a personalized gift basket either bought pre-made or homemade. If you think you can make your own gift basket, then it would be a great advantage. You can use a traditional basket, laundry basket, baby bath tub or bucket that is big enough to hold numerous gift items. Your gift basket may contain different baby accessories, such as a few clothing; blankets; baby bottles; bibs and the likes. However, you can always go beyond this common idea, like opting to show off a specific theme. For example, you want to collect different baby bathing supplies because you want the basket to be a “Baby Bath Time Gift Basket.” Ideas like that are fun which would really bring smile on your recipient’s face.

Other personalized baby shower gifts you may want to give are monogrammed newborn clothing, embroidered baby blankets, personalized crib beddings, engraved baby keepsakes boxes, engraved picture frames, personalized high chairs, personalized cribs and so many more. Try to search online to see some more brilliant gifts for the upcoming little bundle of joy.